The drinks of Mexico
De la vid
al agave
A visually driven journey through the wines, spirits, landscapes and culinary traditions of Mexico — and an app that turns that story into discovery.
- E-Book
- App
- Tourism guide
Be first
Join the waiting list.
Leave your name and email and we will write to you the moment the e-book and the app are released. Nothing else — no newsletter, no sharing your data.
Prefer a longer message? Use the contact form instead.
A bigger story
Every mezcal deserves to be discovered.
Morelos has a great deal to tell.
The opportunity
To give free international visibility to producers of every size, so that new audiences can discover their mezcal, its origin, and the people who make it possible.
The opportunity
Mezcal from Morelos is ready to travel further.
A Denomination of Origin opens a new stage of visibility.
History and productive value with national and international potential.
Our purpose
So that the mezcal of Morelos has a shared voice.
Arturo Rojas García-Luna and James Grant created this project to tell, alongside every producer, the stories that build the identity of Morelos mezcal.
Memory + discovery
The project
Two formats. One story.
The e-book builds memory; the app turns that story into discovery and action.
E-Book
Preserves the origin, the people, the territory and the craft behind every mezcal — a high-quality, cross-platform electronic book.
Explore the E-BookApp
Helps the public discover producers, get to know their mezcales, pairings and points of sale.
Preview the app (in development)Together they connect story, product and territory with new audiences.
The e-book
Their story, told with them.
It is not a ranking.
We will not order producers by size, sales or popularity. Every story carries value for what it contributes to the identity of Morelos mezcal.
We will document
- The origin and the people behind the project
- The way of making it, the territory and the agave varieties
- The stories behind their labels and identity photography
The app
From a bottle to a story you can explore.
The public will find useful information to get to know mezcal and the people who make it.
Discover
- Mezcales and labels
- Producer profiles
- Tasting notes and styles
Pair
- Recommendations
- Mezcal ↔ food search
- Favourites and combinations
Know
- The producer’s history
- The people behind it
- Location and contact
Information turns interest into action.
When someone becomes interested in a mezcal, they find clear information to understand it and to find it.
Locate
- Producer
- Location
- Contact
- Opening hours
Know
- Bottles and price
- Ratings
- History
Choose
- Points of sale
- Pairings
- Where to buy
- Official channels
Useful information
The app will show what the public cares about.
Findings will emerge from real use and will build up gradually.
Labels
Which bottles draw the most attention.
Searches
Which producers, bottles or points of sale people look for.
Pairings
Which combinations the public enjoys most.
Evolution
How interests change over time.
For mezcal producers
Three concrete benefits for your project.
Your project becomes part of a broad and diverse portrait of the mezcal of Morelos.
Story
Origin, people, process and philosophy behind your mezcales.
Presence
E-book and app, with national and international reach.
Connection
Pairings, prices, location, points of sale and contact.
Taking part costs nothing.
We will not ask you for
- Fees or payments
- Buying space
- Contracting services
- Contributions or investment
We will need
- Authorised information about your history
- Details of your mezcales and labels
- Photographs cleared for publication
- Location, contact and points of sale
- Your approval before we publish
Nothing will be published without your review.
The first step fits in a single reply.
We will then send you the form and the materials guide. You share authorised information and photographs, and you review everything before it is published.
Be there when it launches.
Join the waiting list for the e-book and the app, or write to us with a question.